Digital Content
Brand defining, deal winning, button clicking, emotion stirring.
Paperclip’s mission is to create compelling content for your digital and print channels. More than educational or entertaining, our content is also a call to action that represents a sparkling return on investment.
How do we achieve this?
Well, clients are very important to us but it’s their customers who really matter when we’re producing engaging content. For us, understanding your end-user is as important as finding out what makes your brand tick. After all, content should convert into new business and brand awareness.
Our services
Creating and managing content in-house can be difficult and time consuming, especially if you don’t have a dedicated copywriter or audio-visual department.
Partnering with Paperclip is a weight off your shoulders, ensuring that you have regular written and video content to broadcast across a variety of touch points.
Whether you book in monthly blogs, require a script or commission a series of videos, Paperclip will ensure every ounce of copy is a direct hit with your target audience.
Handcrafted in the UK
What we can do for you
Blog copywriting
Regular news, views and announcements in your tone-of-voice – perfect traffic-driving content to share via social media and in your e-marketing campaigns.
Product descriptions
Persuasive, compelling writing that packs a huge punch in the smallest of spaces. Our product description service is ideal for fast-paced e-commerce companies.
Brochure copy
Tell and sell…beautifully crafted words that leave the reader ready to engage. Ask about our ‘write-to-fit’ service for those who already have a page layout in mind.
Website Copy
Enjoy a complete end-to-end content writing service. Our website copy is entertaining, educational and compels customers to take action.
Press release copy
Pithy and precise, not puff and posturing, our press releases make the life of a journalist very easy. Our skill lies in filling one-page with authentic, eye-catching news.
Case studies
Rave reviews and personal recommendations deserve special treatment. We will interview your case study to produce an emphatic sales-inducing story.
Brand Guides
We dig deep to discover your brand and the audience you want to align yourself with. Use this invaluable document to influence your marketing activity and achieve consistency.
SEO copywriting
Give Google something to smile about. We are skilled at naturally weaving key words and phrases into our content. We’re also happy to hook up with your SEO strategist.
Voiceover & video
See beyond words. We can take your content to the next level with voiceovers and videos - essential assets in a world of increasing audio and digital consumption.
Upbeat. Professional. Quirky
“I’ve been working with copywriters from the talented team at PaperClip for about 9 months, I found them to be an excellent addition to our company. They research topics well and are up to date with the latest SEO requirements. Since bringing them on board we have seen traffic increase by 400% and a lot of this is down to their ability to write relevant content that ranks well. Apart from this they are friendly and a pleasure to work with.”
Katrina K
Our Sectors
We don’t believe in a ‘jack of all trades, master of none’ attitude when it comes to content. Instead, we have chosen to specialise in a number of core sectors so we bring a thorough understanding of your industry to the table from day one.
Our knowledge of small nuances and current trends is one of Paperclip’s points of difference.
Give us a detailed brief and let us run. No hand holding required.
We specialise in providing content for:
Property & Real Estate
Education
Luxury Brands
Cooking & Food Writing
Sustainable Living
Health & Fitness
Travel & Wellbeing
Some of our clients
